When two high school groups in Union County won a grant to conduct a photography tour of Washington, D.C., their only regret was that they would be driving back on Sunday, March 9: The day Krispy Kreme had been advertising as “free donut day.”
“We left on Friday and they were already missing it,” says Ellen Sheehan, the Mann Travels agent who arranged the trip with Rose. “Even the teachers were talking about it!”
She says their Rose Transportation driver, Bill Holmes, brought it up with her on the way back, and together they hatched a plan. Without telling the teachers or the students, they located a Krispy Kreme along the route and contacted the manager to find out if they could accommodate 52 students.
All the teachers knew was that they were making an unexpected stop. Then suddenly, there were Krispy Kreme employees boarding the motorcoach with hats and donuts. “When the Krispy Kreme folks got on the bus,” says Sheehan, “the kids started cheering and chanting. It was really a happy surprise for them.”
“It couldn’t have worked without the folks at the Richmond Krispy Kreme—and Bill,” she adds. “I am very grateful to him.”